How to calculate the price of beauty salon services? What to take into account when defining the values?
If you intend to open or are about to launch your business in this industry, it is essential to understand these variables.
According to experts, the first step to increasing your salon's sales is to charge correctly for all your services. This way, you will ensure they are not essentially too low or too high.
However, it is common for many doubts to arise regarding this topic. Therefore, we have prepared some tips that will help a lot. Take note of all of them and innovate now!
How to set the price for beauty salon services?
Immediately, analyzing current prices is fundamental. In addition, do a study to understand how they are formulated. This task requires effort from management and often from the financial sector.
Many experts reveal that the price list should be simple, easy to understand, and always profitable. However, the foundation is far from being just that. Check out more tips:
Use a suitable formula
Most beauty salon prices are set without any specific formula. This might work at first, but over time you will realize it is better to use a standard to establish values, especially when including new services.
Therefore, it is advisable to understand how much you are charging per minute of each procedure. Example: take each service and divide it by the usage time (for example, a haircut of 65 reais / average time of 45 minutes: 65 divided by 45 = 1.44).
Do this with each single price and see if this relationship between time and work is rewarding. In this regard, it is even worth enlisting the help of employees.
But remember that this step is just a starting point. You still need to consider other factors before reaching the final price.
Simplify the price list
Why make things complicated if you can simplify them?
Nowadays, practicality and objectivity are essential, especially in business management. People are looking for quick solutions and clear information.
So, make your price list very easy to understand; this will facilitate things for both clients and your team.
For example: if the coloring process costs 30 reais, set the price for everyone, regardless of whether the procedure will be done on the entire hair or just a few strands. This goes for any service.
To compensate, you can offer a discount if the client chooses two or more services or takes advantage of a promotional combo running on a specific date.
But, by default, the value should be the same for everyone, without changes, with a visible price list displayed on all your communication channels.
Evaluate the size and segment of your salon
The pricing task depends heavily on the reality of your salon in the market. Always evaluate the size and segment before establishing service values, especially concerning the purchasing power of your target audience.
It is no use setting the price too high if the business is located in a popular commercial neighborhood or area. Likewise, it is useless to increase values if the procedures are not sophisticated.
Consider all these points and evaluate each service individually. Also, think about differentiators, especially in relation to the competition. This way, you charge a fair price that can be easily understood by clients.
Rely on the help of apps
Fortunately, technology helps a lot when it comes to the financial routine of businesses. So, do not hesitate to count on the help of apps and systems to define the price of beauty salon services.
Many tools have pre-set formulas that analyze the profit percentage, the value of hours worked, the price per minute, among other variables according to the established price. This makes it easier to align how much should be charged for each procedure.
Belasis, for example, has a series of essential features for your business's financial sector – from calculating revenues and expenses to cash flow control. You can manage everything through an app that can be accessed from your smartphone, whenever and wherever you want.
In addition, the tool offers several other advantages: online scheduling, receiving payments securely and digitally, creating loyalty clubs, among other business management tasks.
Discover the Belasis app, start a free trial, and invest in this solution for your business!
Consider your expenses
Finally, we cannot fail to highlight a valuable tip. Before setting values, put down on paper the cost of your expenses, from fixed to recurring ones.
Examples include: rent price, employee salaries, water, electricity, telephone, internet, etc.
From there, it is interesting to reach a final value that covers these expenses and still guarantees a profit for your business – after all, that is what everyone is looking for!
With good analysis and management, it is possible to keep the price list organized. And, from time to time, you can perform price checks; after all, the market changes a lot!
Anyway, we hope these tips have helped and got you excited!
Now, just set the price of your beauty salon services.
Do you have questions? Leave a comment! Good luck and see you later!
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