The beauty segment can do very well at this time of year. Check out the Mother's Day promotions you can implement in your beauty salon!
Mother's Day is a very special date, isn't it? It is a day to remember how important our mothers are and how they deserve all the love and gifts. The beauty segment can profit a lot at this time of year if it offers the right promotions that show care for mothers.
Here, we will present you with a series of promotions that you can run in your salon to profit during this season. Keep reading!
Why create special promotions on Mother's Day?
You might be wondering if it's worth creating promotions specifically for Mother's Day. As a beauty salon, there is no doubt that this day is important for anyone looking to increase revenue.
After all, it is part of seasonal marketing, which means targeted strategies to boost sales during certain times of the year. When well-planned, the actions carried out in this period can deliver several benefits, in addition to increasing revenue.
This is because seasonal campaigns allow entrepreneurs not to suffer from stagnant products, promoting better inventory turnover. You just need to run your promotions strategically to enjoy all the benefits of the moment.
Therefore, before learning about the 4 types of promotion we selected for your beauty salon, remember to perform the Break-Even Point Calculation and set up a Cash Flow Worksheet. This way, you can generate fair discounts for your clients without causing financial loss to your business.
1) Special Discounts for Mothers and Children
The day is for mothers, but it's only fair to extend this benefit to the children, right? In addition to getting discounts, mothers and children can enjoy a fun moment together, getting their favorite procedures done at the salon.
In this way, create campaigns in the style of "bring your mother and get exclusive discounts on your procedures." In addition to increasing the salon's schedule, you will be assisting in the customer loyalty process.
It is worth noting that, to avoid losses, it is necessary to carefully evaluate all the services placed on promotion, with clear information for your clientele.
2) Invest in giveaways
Who doesn't love freebies? But, use this strategy wisely, make giveaways that work for your business, being coherent and of quality. For example, a brush kit, a lipstick, or a purse mirror.
This way, you surprise your clients. Small gifts can make them feel more important. Have you ever thought of being surprised with a gift at the end of a service?
However, giveaways cannot compromise your budget. Or, look to add value in another way, such as, for example, when gifting the mother with a haircut, the child gets a free procedure as a giveaway.
3) Giveaways
Giveaways are an economical way to run a Mother's Day promotion. Not to mention it is a great way to win more clients and still gift someone who will represent all clients.
In this case, you can set up a special package with your clientele's favorite services to raffle among the participants of the promotion. In addition, take advantage of the strategy to further promote your beauty salon.
4) Queen for a Day
Create a Queen for a Day especially for children who wish to gift their mother with promotional packages. Create a marketing campaign to promote your strategy: "Give your mother the Queen treatment she deserves, check out our promotional packages!"
Then, create some procedure combos, calculate good discounts, and promote them heavily. For example:
Combo 1: blowout, manicure, and pedicure for $95;
Combo 2: haircut, blowout, manicure, and pedicure for $150;
Combo 3: relaxing massage, hair treatment, blowout, eyebrows, manicure, pedicure, and makeup for $295.
Don't forget to carefully calculate all the discounts applied to your combos, so that you can reach a reasonable value for both the salon and the clientele.
Extra Tip: Beauty Box
Have you thought about selling some products during this season? Assemble a Beauty Box with the salon's best products, hair ampoules, moisturizing cream, clay for skin cleansing, shampoo, or moisturizer, and so on. Use your creativity and encourage your clients to have a spa day at home.
You can distribute some of your products, such as moisturizing cream in small acrylic jars, customized with a sticker of your logo. If this is not feasible, look for other ways to customize your beauty box and profit from this idea.
With these promotions, your beauty salon will be packed!
With so many good ideas, it is impossible not to fill your schedule. But, organization and agile service to schedule all the clients who look for you is essential for the success of any business.
To help you with this, get to know the services of the Belasis beauty salon system. In addition to facilitating the online scheduling process, you can also count on support in financial management and marketing strategies.
Did you like this content? Then, also check out:
Share
