Have you thought about what Father's Day promotion to run in your barbershop? Events like these can greatly improve your revenue. But you need to know that to attract more customers, it is necessary to plan for this day.
Therefore, the first step is to define what you expect from this promotion. To increase your revenue or to increase your number of customers? Or, perhaps, to sell off stagnant product stock?
If you want good ideas to get the type of Father's Day promotion right in your barbershop, follow this post. In it, you will see 6 different types of barbershop promotions to stimulate your creativity. Check it out!
What are the initial steps to create a Father's Day promotion?
First, start by analyzing in detail how your business is doing. In other words, check your customer conversion and retention rates. After all, these are important rates that make your barbershop a success.
Next, whenever we decide to run a promotion, we need to define the target audience. In this case, it is easy, since the campaign is made for a commemorative date, so your audience is fathers.
From there, you must choose which promotional technique to use to achieve your promotion's goal. In this sense, reflect on what you are looking to improve: your revenue, your conversion rate, or your retention rate.
However, you can also seek an improvement in all three factors, with the promotion serving as a differentiator. That said, check out below 6 types of promotions to inspire you!
1) Like father, like son
This is an example of a Father's Day promotion that can become frequent in your establishment. This is because it will serve to attract a more family-oriented audience and increase your revenue.
It works like this, where the son gets a haircut, the father gets a discount. Thus, you just need to promote it correctly, encouraging your audience to enjoy some extra time with their children.
Additionally, take advantage of the moment and take beautiful pictures. Then, share the photos and show the market that your barbershop is a relaxed and also family-friendly space that, besides cutting hair, delivers a great experience.
2) Hand out freebies
This type of promotion can be done in several ways; a cool way to do it is by offering freebies in exchange for a service or package. Thus, it works very well in establishments that serve draft beer and bottled beer, see how:
Haircut + beard = get 1 beer;
manicure + pedicure + haircut + beard = get 2 beers;
manicure + beard + haircut + massage = get 2 draft beers.
Besides selling your products, you add value to your services and encourage your customers to spend a little extra time in your barbershop. If you do not sell drinks, you can opt for custom gifts like beard hydration samples or keychains, for example.
However, think of useful gifts for your audience. In this case, you can form partnerships in order to offer gifts, such as a soccer ticket or a discount at partner stores.
3) Host a special day
For those looking to create a unique promotion, have you thought about making a special day dedicated to dads? After all, there is a bridal day and groom's day, a special Mother's Day, isn't that true? Thinking about this, the "Day fit for a King" promotion came up.
In this context, use good humor. This way, you will get your audience's attention. Whether on Facebook, Instagram or another social network, share phrases that invite your audience to spend the day at your establishment, for example:
“ No more socks and ties, invest in caring for the one who has always cared for you!”
“Help your dad look even more handsome with a day of beauty and exclusive care in our barbershop!”
“Gift the one you love with care, affection, and beauty this Father's Day!”
In addition, take advantage of the date and tell stories of your loyal customers who are fathers. Also, promote the stories of your employees. For example: “Meet the super dads of our business!”. Share photos, videos, and strengthen your bond with customers.
4) Resell products
Do you resell products in your barbershop? Take advantage of this moment and please your customer. Many barbershops make use of this type of promotion and offer gifts like toiletry bags with men's personal care products, for example.
In fact, it even works in barbershops that don't have toiletry bags, after all, you just need to assemble a kit with special products for Father's Day. In addition to creating some as offers for your customers, meaning gift ideas for dads, you can use it in a raffle.
In this model, the promotion will boost your revenue, since for every amount spent at the establishment, the customer will earn coupons for the raffle. Therefore, for each type of promotion, you can determine the profile that best fits your goal.
5) Gift card
So many companies offer gift cards; this can work as a complement to the "Day fit for a King" that we already mentioned in tip number 3.
However, you can adapt a gift card with a more affordable value than complete services, like the "Day fit for a King", for example. This way, you hit the mark with various types of audiences and still attract those customers who do not know what to buy or need a last-minute gift.
6) Emphasize the bond between fathers and children
Lastly, invest in a father-and-child style discount. For example, create a 50% off discount on the haircut of a son who brings his father, or even a 15% discount for both. In practice, this type of promotion represents more revenue in your barbershop.
In this regard, you can work with a progressive discount. That is, the discount can be larger depending on the number of children the father brings and who receive services at your establishment. For example:
10% discount with one child;
15% discount with two children;
20% with three or more children.
It is worth noting that this type of promotion attracts the attention of families, since the cost of going to the salon with so many children can end up being high. Therefore, it is worth promoting a good experience and, thus, winning over more customers.
Invest in a Father's Day promotion
Finally, whatever promotion is chosen for your barbershop, do not let the date pass unnoticed. After all, commemorative dates are perfect for increasing revenue and attracting more customers, whatever your type of establishment.
And now that you have learned about 6 good ideas, it's time to put them into practice, right? If you liked this article, continue on our blog and find other topics like this.
Read also:
Complete ebook on the Salon and Partner Professional Law;
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