See how to make your barbershop a benchmark for the Groom's Day in this excellent marketing strategy for Barbershops

Many Barbershops are already benchmarks for this day and have stood out by offering specialized services to cater to the Grooms and their guests

Everyone knows that Bride's Day is already a trend, but did you know that Groom's Day also exists? And best of all: it can be an excellent marketing strategy for barbershops!

After all, the groom deserves a day of celebration with his groomsmen and also deserves to look perfect for the big wedding day.

Groom's Day is similar to Bride's Day, where the groom chooses a place to enjoy the moment relaxing, getting ready, and having fun before walking down the aisle.

In other words, on this day, the groom will get dressed up, get a shave, haircut, mustache, massages, manicure, waxing, and everything else he's entitled to. Because this moment is yours alone and this day is just as important to him as it is to the bride, isn't it?

With this in mind, many establishments began to invest in exclusive services for this day and improved their activities with this marketing strategy for barbershops.

Curious? Want to know how this marketing strategy works for barbershops that want to innovate and increase their clientele with a service that is already a trend worldwide? Then, check out this article!

How to prepare your Barbershop for Grooms

As you have seen, groom's day can be an excellent marketing practice for barbershops. But how do you prepare to offer this type of service and stand out in the market?

First of all, it is important to know that the groom needs to look just as impeccable as the bride, but it is necessary to combine grooming with relaxation and leisure moments with the groomsmen and groom's friends.

Thus, preparing an environment to receive them is fundamental, since at this moment, exclusivity and a cozy structure need to stand out for the barbershop to be the venue chosen by the groom for this very important moment.

Thereby, some barbershops choose to divide their services into packages, such as Essential, Vip, and Gold, for example. Where some services dedicated to the groom's look are essential and others add value to the chosen package, such as:

• Beard: even if the groom wants to keep his beard long, it needs care to avoid a sloppy appearance, and you can include beard therapy as an option;

• Haircut: keeping the cut fresh, just the basics, because maybe a look change on the day is not the best choice;

• Eyebrows: on such a special day, they need to be, at least, well-trimmed and clean;

• Manicure and podiatry: the groom deserves beautiful, cut, and filed nails for this day. The service is quick and does not hurt; moreover, a foot massage generally works as a great attraction;

• Skin cleansing: removes impurities from the skin, leaves the face hydrated, and can include a facial massage;

• Aromatherapy: a method that uses 100% pure essential oils that influences physical disposition and relaxation;

• Anti-stress massage: the service offers a reward for wedding preparation and focuses on preparing the groom to walk down the aisle feeling calmer.

Top 3 Barbershops for Grooms

Using the groom's day as a marketing strategy for barbershops, some establishments have begun to stand out with services and treats specially prepared to create an unforgettable Groom's Day.

In this sense, we have gathered 3 barbershops that are already reference points when it comes to barbershops for grooms. Check it out!

Donna Barba Barbearia

Donna Barba Barbearia belongs to Simone Tinelli and is located in Vila Mariana, São Paulo. The company presents itself as a classic and modern barbershop, in European style.

Thus, the barbershop stands out by offering a space dedicated to men to have an incredible experience. On the groom's day, the services offered are relaxing massages, nails, hair, beard, mustache, skin cleansing, waxing, among others.

Furthermore, everything is done in an environment prepared to promote moments of relaxation between the groom and his guests. There, the guys have fun playing pool, video games, trying drinks, cigars, and special appetizers.

In the barbershop, you can find various types of beers, both domestic and imported, and the owner guarantees that her clients will be treated like a gentleman.

Barbearia Corleone

Corleone is located in São Paulo and lives up to its name, drawing inspiration from old New York barbershops, but with industrial elements, aiming for a contemporary feel in its decor.

In other words, the place seeks to rescue the culture of shaving with a straight razor, as well as creating a meeting point for the guys to also feel comfortable talking and drinking.

As for the Groom's Day, the included services are beard, hair, mustache, manicure, podiatry, waxing, and massage. In addition, the barbershop offers a menu with over 450 beer options.

To complete this day, the groom and his guests can play pool, Playstation 4, and even have lunch or dinner, if they wish. All services are scheduled according to the groom's preferences.

Seu Elias

Seu Elias is located in Belo Horizonte and also seeks to rescue classic culture and masculine elegance through the nostalgia of the 50s and 60s.

Despite the traditional vibe, the establishment follows the groom's day trend as a marketing strategy for barbershops and has won many followers, becoming recognized in the field.

At the venue, the groom and his groomsmen enjoy a cozy environment with a massage chair, jazz or bossa nova, and a delicious coffee.

This way, the groom chooses which service package he prefers for his day, which includes beard, hair, eyebrows, makeup, hair removal, and a special snack.

Conclusion: Marketing for Barbershops

Now you have realized that the tradition of Groom's Day is already a trend and applying it can be a great marketing strategy for barbershops seeking to innovate in their services and increase their success even further. What are you waiting for to specialize too?

After all, it is possible to become an expert on this day and stand out from the competition, just like the barbershops above. Want to know how to do this? Meet our Marketing Consulting and become a Groom's Day expert!