We all know that children can get uncomfortable when it is time to get a haircut. That is where the children's beauty salon comes in. An environment specially designed for the well-being of the little ones, aiming to improve their experience when getting a haircut.
In addition, it is no secret that children exert a strong influence on the consumption behavior of their parents or close family members. In recent years, there has been a significant growth in the number of salons specializing in haircuts and services aimed at children.
To give you an idea, searching Google for the phrase “children's beauty salon” will bring up more than 19 million results. In other words, if there is supply, there is demand. This means that entering this market niche can be very successful.
But, before simply designating your business as a children's beauty salon, you need to pay attention to some adjustments so as not to affect the health of the little ones.
Thinking about helping you with this topic, Belasis has prepared this content for you with everything you need to know to set up a children's beauty salon. Check it out!
7 Tips for setting up a children's beauty salon
Since this is a more sensitive audience, it is important to observe some particularities regarding the materials and techniques used, as well as a more playful environment. Understand, in the following topics, some fundamental tips in this sector.
1) Chemical products
One of the main precautions in this sector is the products you will use in your space. This is because some of these products can contain compounds that are highly dangerous for children's health.
Thus, choose to use only products developed especially for children, avoiding harmful products. Today, there are an infinite number of options of this type. In addition, there are procedures that are not appropriate. Therefore, perform only permitted and safe techniques according to your client's age group.
2) Avoid dangerous objects
Scissors, hairpins, and even appliances such as flat irons and hair dryers are considered risky. In practice, all of them need to be used in a salon. However, care with these items must be greater in a children's environment, even during their use, because of the sensitivity of the skin and hair.
3) Flow of adults
Another point of attention is the flow of people through the children's beauty salon. The ideal is to reserve a specific space for parents to wait for service. This way, children who are being served will not have distractions.
After all, professionals know that serving children is harder, since keeping them still is a challenge and some movements can result in a design error or, in more serious cases, even accidents. Therefore, avoid the flow of people near the service area.
4) Professional training
Without a doubt, performing this type of service requires specialized training. Serving a child is different than serving an adult. Therefore, besides requiring more calm, tranquility, and a lot of patience, it still requires exclusive techniques.
In this way, prepare your workforce. There are technical and specialized courses in serving children. For example, SENAI, SENAC, and SESI offer this type of specialization.
5) Infrastructure
The structure of any beauty salon or barbershop requires care, but when we refer to a children's beauty salon, everything needs to be organized with more caution.
First, it is necessary to understand that you will need to set up a space where children can interact and have fun. In this sense, there are some interesting items to insert in this environment, such as a recreation and playroom area.
For children, play space is essential
In addition, having some video games and some game tables are also attractive to children. Oh, don't forget that the furniture needs to be according to the age group you intend to serve, and this includes a waiting space and restrooms, for example.
As mentioned, don't forget a space reserved for adults, that is, the parents and guardians of your mini-clients. They also need to feel comfortable and welcomed. For this, offer traditional beauty salon drinks such as coffee, water, or juice.
6) Decoration
The environment needs to have a decoration that pleases your audience. Think of something colorful, playful, with drawings on the walls, funny frames on the mirrors, bookshelves with children's books, everything to distract customers while they get their hair cut.
Another tip is to customize the environment with interactive objects where children can stick and unstick shapes, for example. Prefer cheerful colors. In addition, prefer easy-to-wash and non-slip floors and walls to avoid accidents.
7) Value-added services
One way to add value to your establishment, in addition to offering great technical quality service, ensuring the satisfaction of your clients, also occurs through offering other types of services, for example:
Children's parties;
Face painting;
Temporary tattoo;
First haircut certificate with a lock of hair;
Artistic makeup for girls.
Qualified labor is essential to work with the little ones
Special care for your little clients
Children are curious and want to know everything that is happening around them. Thus, offering specific care can add value to your services and be considered a differentiator among parents. In this sense, check out some relevant points:
Each child has their own pace
Each child has a pace and this includes less patience to wait sitting down while you perform the service. For this and other reasons, take double care during the service.
Therefore, children's haircuts tend to take longer than adults'. In babies, the tip is to avoid touching sensitive parts, preventing them from getting startled and moving abruptly.
Use only specific products
We have already mentioned it, but this point deserves a lot of attention. After all, the products must be specific for children. Thus, avoid using products with chemical compounds, preventing harm to the little ones' health.
When buying products for your salon, make sure they have specific formulas for children's use. Also pay attention to the recommendations of the National Health Surveillance Agency – ANVISA.
Pay attention to each child's age group
When you open a business aimed at children, it is important to remember that each stage of childhood has different characteristics. Thus, the younger the child, for example, the greater the care must be.
Certainly, after a while, your older clients will want to have the autonomy to choose their type of haircut or hairstyle. Therefore, respect that child's taste. In addition, personalized chairs can be a great ally when performing your services.
Finally, now that you know how to treat your kid clients when opening your specialized business, focus on automating the scheduling and management of your salon. This way, you will have much more time for other business matters.
Belasis offers these specialized online scheduling and management services for beauty businesses. You can try the Belasis system for free for seven days, by clicking here.
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