Nowadays, it is always important to stay alert to the possibilities that the market allows us to leverage our business. To ensure you don't miss out, take advantage of Valentine's Day and promote your beauty salon or barbershop.
After all, Valentine's Day is the ideal moment to place your business among the most sought-after services on this very special date. Therefore, seize the opportunity to win over more clients and build loyalty with existing ones.
To be successful in your actions, use creativity and combine your ideas with best practices. However, we know that thinking and taking care of a business alone is a challenge. That's why we decided to help you with this post. Below, you will find great tips for success to increase your profits on Valentine's Day. Check it out!
Buy and Win
A buy-and-win style campaign should include all clients, even those who are not in a relationship. This way, everyone participates and can still treat themselves at this time.
After all, a large portion of women care about their appearance, regardless of their age group, and this promotion offers a motivational service. Here is an example of this campaign in this context: "Spend 100 reais on salon services and get a free hair hydration treatment."
Remember to calculate your cash flow and add strategic services, avoiding financial losses. Also, take advantage of the moment to use products with high stock levels.
Retain your best clients
According to Philip Kotler, retaining a client costs 7 times less than acquiring a new one. Furthermore, there are many studies showing that loyal clients buy more and on a recurring basis.
This means that loyalty is a fundamental factor to avoid losses and generate more profits. This is because client retention is what recovers the money invested in the acquisition phase.
So, take advantage of Valentine's Day to retain your best clients. A good practice for this is to seize the moment and reward those clients who spent an average of 300 reais in the last two months, for example.
So, if you own a barbershop, take the opportunity to gift your client with a haircut or a well-done beard trim. If you have a salon, check your stock and use it smartly to reward your best female clients.
On Valentine's Day, couples get a gift
Indeed, on Valentine's Day, beauty salons and barbershops are busier. And you should take advantage of this situation to launch a campaign like: “Bring your partner and get a gift!”
Without a doubt, the girlfriend will bring her boyfriend to get a gift. Especially since men get their hair cut every month. So, you can gain a new client with this strategy.
However, if your establishment only serves one gender, take advantage of the date and form business partnerships with other beauty segments that provide benefits for both.
In other words, if you have a women's beauty salon, partner with an exclusive men's barbershop or vice versa.
Create special combos to celebrate the date
Assembling promotional combos on commemorative dates always works to attract new clients and win back old ones. In addition, the strategy is quite simple. Since many people are undecided about what gift to buy for the occasion, make the choice easier with promotional combo suggestions, for example:
Queen's Day Combo: blow-dry + waxing + massage + manicure + pedicure;
King's Day Combo: full beard + skin cleansing + eyebrow design + haircut;
Little Princess Package: makeup + blow-dry + manicure.
My Prince Package: beard + hair.
It's worth using creativity so that your combos offer a touch of romance and stand out from other packages made for different dates. In addition, seek to add value to this moment by adding roses, chocolates, keychains, in short, whatever you deem relevant.
Invest in differentiated products in your barbershop or beauty salon
Take advantage of the moment to test new services or products and see what might please your clientele even more. How about creating a line for this special date in your salon?
Have you thought about selling perfumes, beauty baskets, or promotional kits during this period? After all, your client arrives at the barbershop and, besides leaving with a ready beard and hair, also takes home his girlfriend's gift. You save him from spending time looking for a gift, walking around several stores.
There are barbershops that serve drinks or beers and, on commemorative dates, create a special menu for each occasion. This way, by noticing which beer brand pleased them the most, they can add it to the official menu.
Offer trendy haircuts
Nothing is more interesting to a client than a salon that is always up to date. Not to mention that clients want to look their best for their partner on this special day. Therefore, seize the moment and suggest a look change according to market trends.
Changing is a factor that really captivates people, especially on special dates. Therefore, always have magazines, websites, or portfolios on hand that serve as inspiration for people to update their look and choose a different style than they are used to.
This way, you will be surprising your clients, and they will be delighted when leaving the salon. After all, who doesn't want to be noticed?
Focus on services for couples
Although this tactic is widely used in beauty clinics and spas, you can still offer some services by creating a campaign that encourages couples to experience a different moment, getting ready together.
However, this strategy is only valid if your business serves both genders. Otherwise, invest in local partnerships. In this case, you can offer promotional packages for both, such as relaxing massages, exfoliation, skin cleansing, manicure, among others.
In addition, prepare the environment for the date and perform your procedures with a touch of romance. Therefore, make an effort with the music, the atmosphere, spread rose petals, and provide a magical experience for your clients.
Enable online scheduling on Valentine's Day (and all other days)
Often, the client wants to gift their loved one or even book an appointment for themselves, but does not have time to call your salon or barbershop. This situation can be easily solved with an online scheduling system.
With a system, the clients themselves choose the best day and time to go to the salon. In addition, with an online calendar, you can specify all the information about your promotion even before the client arrives at your establishment.
Belasis is a fully online system specialized in beauty segments, such as beauty salons and barbershops, where, besides scheduling, there are features that help you manage your business better. Take a free trial and innovate in your establishment!
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