5 ideas to profit more from Valentine's Day - Belasis

Anyone who thinks that a Beauty Salon cannot make money from Valentine's Day is mistaken. In Brazil, the date is celebrated on June 12th and aims to boost retail sales at this time of year.

Since 1948, the date has helped merchants sell more. Beauty services have also joined in and now achieve good results at this time of year, as long as you know how to take advantage of it.

It's worth remembering that spending a pleasant afternoon at the salon giving your look a makeover is definitely a great gift. After all, besides being super innovative, the option helps boost people's self-esteem, doesn't it?

With the goal of contributing promotional tips for Valentine's Day at your salon, we created this article here. If you are unsure of what to do, be sure to check out five ways to profit more from the date below.

How to take advantage of Valentine's Day to sell more in your beauty salon?

We know that commemorative dates are super interesting to boost sales. In 2022 alone, for example, the retail sector projected more than 2.49 billion in products and services for Valentine's Day. 2023 should be even greater and, therefore, investing in actions that contribute to leveraging profits is important.

1) Think about loyalty: Offer free treatment if the customer's total exceeds expectations

First of all, we cannot talk about Valentine's Day without talking about loyalty. Since it is not a specific date for salon sales, perhaps it is time to think about customer loyalty. Research already shows that keeping current customers is much cheaper and more advantageous than looking for new ones.

Therefore, offer options for those who decide to get services on this date. An example is offering free treatments if the customer's total exceeds expectations. In other words, if it is well over what was expected. If the client is going to get a blow-dry and a haircut, how about gifting them with a hydration treatment?

It can be very advantageous, after all, who doesn't like to receive a treat from beauty salons? However, of course, in this case, the best thing is to look for solutions that do not hinder your earnings, nor interfere with the time of the service offered.

2) Organize a Valentine's Day promotion like "Bring your love and get a discount"

Another way to innovate on Valentine's Day in your beauty salon involves promotions. The ideal is always to calculate the value of the service beforehand to avoid mistakes and losses.

A very cool idea, for example, is to set discounts if the customer brings their partner. Just as opting to give a discount if more than three services are performed. Or giving a free haircut to the partner if the person consumes more than three services at the salon.

This type of promotion is among the most functional. This happens because people are encouraged to buy more because of the benefit.

3)Offer simple gifts to remember the date

As we reinforced above, a gift is something that everyone likes to receive. There is no customer in the world who does not enjoy this type of reward. It is also a great tool for building customer loyalty.

Therefore, on Valentine's Day, it is cool to look for options like this. Not only products or services from the Salon, but also products that people keep at home. Or try during the course of the service. A very cool tip is chocolates, for example. Or decorated mugs and even photo frames to gift to their loved one.

4)Develop promotions focused on the Couple

And of course, a good promotion focused on the couple cannot be missed. Valentine's Day is highly anticipated by most of them, as they seek to provide moments together. When traveling or going out for dinner at a special place, for example, it is common for many couples to seek to spruce up their appearance, and that's where the salon's opportunity comes in.

A good Valentine's Day promotion can boost demand for services. An example is promotional packages with 2 to 4 services. As well as options where both can take care of their appearance at the same time. After all, who doesn't want to look wonderful next to the one they love?

Stipulate in the packages, in turn, the discounts you can give. As well as highlight all the benefits included in the packages. This plan will surely captivate your clients for the special day. Besides making them remember to visit you more often on regular days.

5) Use and abuse social networks to promote Valentine's Day promotions

Lastly, we cannot talk about Valentine's Day and promotions without marketing. It is definitely the fundamental part for couples to find out about your salon, as well as schedule their services in advance to guarantee their spot for the day's promotions.

Therefore, when defining what kind of promotion to run for Valentine's Day, be sure to promote it in advance. It can happen through your social networks or your own website, email marketing, and even SMS campaigns. The goal is to gain reach.

To conclude, at the end of the promotion, be sure to do the proper accounting of your earnings, profits, and expenses. Deal? At this stage, it is important to have the support of a beauty salon software that ensures funds are accounted for. In addition to keeping the registry updated with the new clients that arrive.

Did you like learning five ways to profit with your salon on Valentine's Day?